Okay, so what do you need to shoot a Bristol Motor Speedway TV spot? How about 20 or so 1:24 scale die-cast cars and an industrial strength dryer?
Those were the main ingredients for our latest TV spot which promotes the upcoming Food City 250 NASCAR Nationwide Series race, slated for August 22.
We shot this spot at an actual laundry mat in Knoxville, Tenn., on July 9. The spot was concepted by our ad agency, The Tombras Group, and shot by Karma Prodcutions.
Trust me, die-cast cars do not hold up very well after a few “laps” in the dryer.
We also posted a few photos from the shoot on the BMS Flickr page. Enjoy.
